Lillian’s List is partnered with Wellstone, EMILY’s List, and Lead NC to bring this cutting annual edge training for municipal and legislative candidates. On January 15-17, 2016 candidates from all over North Carolina came together to learn everything they need to know to run winning campaigns in 2016.
Participants learned the nuts and bolts of building a strong campaign from the ground up. Hard skills covered during the 2.5 day training include the following:
- Campaign Plan Overview
- Understanding Candidate roles & responsibilities
- Running and Winning Elections
- Developing Your Personal Story
- Pivoting & Staying on Message
- Utilizing Polling to Shape Your Message and Strategy
- Paid Communications and Your Campaign
- Earned Media and Working with Reporters
- Building Your Network/List
- Effective Fundraising, Developing and Implementing a Plan
- Budgeting Fundamentals
- Electoral Base Building
- Voter Contact, Targeting and Field
- NC Campaign Finance Law Compliance
- Crisis Management
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